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Overture

Glossary

Overture, or GoTo, its former name, specializes in advertising technologies for Internet searches. It was the pioneer in Pay Per Click advertising on the Net.

Overture provides site searches according to a user’s advertisement on www.overture.com, and after checking the ad and the relevant site.

The site collaborates with various Internet sites, among them MSN and Yahoo!. Overture has over 100,000 customers, and its main income is through paid searches.
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