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SEO, Search engine optimization
Glossary
This process is intended to improve the location of websites on the Internet in “organic” search engine-searches, with relevant keywords.
The process is comprised of an advanced study of keywords, and performance of matches in the site code, in its logic structure and content in order to make it optimal for search engines, while improving external directing connections to the site in order to improve its ranking.
This is a scientific process based on an understanding of the behavior of the various search engines on the one hand, and a creative process based on proper business marketing on the other.
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